In a groundbreaking endeavour, Pixelpanic captures the essence of urban chic and functional design in this pioneering photoshoot at IKEA Wembley. With the talented Ukrainian model Maryna Sedin, this shoot marks the first of its kind in the UK, following a similar venture in Singapore’s IKEA.

This unique photoshoot creatively utilises the IKEA showroom as a dynamic studio space, offering a myriad of thematic backdrops within a single location. The essence of the shoot is captured through a seamless blend of IKEA’s iconic interior designs and Maryna’s captivating presence, embodying a fusion of art and everyday life.

Navigating the bustling environment of IKEA, Pixelpanic and Maryna skilfully worked to minimise their footprint, ensuring minimal disruption to customers while maintaining a stealthy approach. This added an exhilarating layer to the shoot, highlighting the photographer’s adaptability and respect for the public space.

The resulting collection is a testament to innovative photography, showcasing how ordinary settings can be transformed into extraordinary scenes of beauty and style.